Bellerophon Adventures of a Bad Boy Hero

Bellerophon was one of the major heroes of Greek mythology because he was the son of a mortal father. Whats in a demigod? Lets take a look at Bellerophon. The Birth of a Hero Remember Sisyphus, the guy punished for being a trickster by having to roll a rock up a hill - then doing it over and over, for eternity? Well, before he got into all that trouble, he was the king of Corinth, an important city in ancient Greece. He married Merope, one of the Pleiades - daughters of the Titan Atlas who were also stars in the sky. Sisphyus and Merope had one son, Glaucus. When it came time to get married, Glaucus ... had by Eurymede a son Bellerophon, according to Pseudo-Apollodoruss Library. Homer echoes this in the Iliad, saying, Sisyphus, son of Aeolus .... begat a son Glaucus; and Glaucus begat peerless Bellerophon. But what made Bellerophon so peerless? For one, Bellerophon was one of many Greek heroes (think Theseus, Heracles, and more) who had both human and divine fathers. Poseidon had relations with his mother, so Bellerophon was counted as both a man and a child of a god. So hes called both Sisyphus and Poseidons kid. Hyginus numbers Bellerophon among Poseidons sons in his Fabulae, and Hesiod elaborates even further on it. Hesiod calls Eurymede Eurynome, to whom Pallas Athene taught all her art, both wit and wisdom too; for she was as wise as the gods. But she lay in the arms of Poseidon and bare in the house of Glaucus blameless Bellerophon ... Not bad for a queen - a semi-divine child as her kid! Pegasus and Pretty Women As Poseidons son, Bellerophon was entitled to gifts from his immortal dad. Present number one? A winged horse as a pal. Hesiod writes, And when he began to roam, his father gave him Pegasus who would bear him most swiftly on his wings, and flew unwearying everywhere over the earth, for like the gales he would course along. Athena may actually have had a role in this. Pindar claims that Athena helped Bellerophon harness Pegasus by giving him a bridle with golden cheek-pieces. After sacrificing a bull to Athena, Bellerophon was able to bridle the untameable horse. He stretched the gentle charmed bridle around its jaws and caught the winged horse. Mounted on its back and armored in bronze, at once he began to play with weapons. First up on the list? Hanging out with a king named Proteus, whose wife, Antaea, fell in love with their guest. Why was that so bad? For Antaea, wife of Proetus, lusted after him, and would have had him lie with her in secret; but Bellerophon was an honorable man and would not, so she told lies about him to Proetus, says Homer. Of course, Proteus believed his wife, who claimed that Bellerophon tried to rape her. Interestingly, Diodorus Siculus says that Bellerophon went to visit Proteus because he was in exile because of a murder he had unwittingly committed. Proteus would have killed Bellerophon, but the Greeks had a strict policy of taking care of their guests. So, in order to get Bellerophon - but not do the deed himself - Proteus sent Bellerophon and his flying horse off to his father-in-law, King Iobates of Lycia (in Asia Minor). Along with Bellerophon, he sent a closed letter to Iobates, telling him of what B. supposedly did to Iobatess daughter. Needless to say, Iobates wasnt so fond of his new guest and wanted to kill Bellerophon! How to Get Away with Murder So he wouldnt violate the guest bond, Iobates tried to get a monster to kill Bellerophon. He first commanded Bellerophon to kill that savage monster, the Chimaera. This was one terrifying beast, who had the head of a lion and the tail of a serpent, while her body was that of a goat, and she breathed forth flames of fire. Presumably, not even Bellerophon could defeat this monster, so shed do the killing for Iobates and Proteus. Not so fast. Bellerophon was able to use his heroics to defeat the Chimaera, for he was guided by signs from heaven. He did it from high up, says Pseudo-Apollodorus. So Bellerophon mounted his winged steed Pegasus, offspring of Medusa and Poseidon, and soaring on high shot down the Chimera from the height. Next up on his battle list? The Solymi, a tribe in Lycia, recounts Herodotus. Then, Bellerophon took on the Amazons, fierce warrior women of the ancient world, on the command of Iobates. He defeated them, but still the Lycian king plotted against him, for he chose the bravest warriors in all Lycia, and placed them in ambuscade, but not a man ever came back, for Bellerophon killed every one of them, says Homer. Finally, Iobates realized he had a good guy on his hands. As a result, he honored Bellerophon and kept him in Lycia, gave him his daughter in marriage, and made him of equal honor in the kingdom with himself; and the Lycians gave him a piece of land, the best in all the country, fair with vineyards and tilled fields, to have and to hold. Ruling Lycia with his father-in-law, Bellerophon even had three kids. Youd think he had it all ... but this wasnt enough for an egotistical hero. Downfall from On High Not content with being a king and a gods son, Bellerophon decided to try to become a god himself. He mounted Pegasus and attempted to fly him to Mount Olympus. Writes Pindar in his Isthmean Ode, Winged Pegasus threw his master Bellerophon, who wanted to go to the dwelling-places of heaven and the company of Zeus. Tossed down to earth, Bellerophon had lost his heroic status and lived the rest of his life in indignity. Homer writes that he came to be hated by all the gods, he wandered all desolate and dismayed upon the Alean plain, gnawing at his own heart, and shunning the path of man. Not a nice way to end a heroic life! As for his kids, two out of three died due to the gods anger. Ares, insatiate of battle, killed his son Isandros while he was fighting the Solymi; his daughter was killed by Artemis of the golden reins, for she was angered with her, writes Homer. But his other son, Hippolochus, lived to father a son named Glaucus, who fought at Troy and narrated his own lineage in the Iliad. Hippolochus encouraged Glaucus to live up to his famous ancestry, noting he urged me, again and again, to fight ever among the foremost and out-vie my peers, so as not to shame the blood of my fathers who were the noblest in Ephyra and in all Lycia.

Attitude of Indian Consumers Towards Online Shopping

ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School, Panjab University CERTIFICATE This is to certify that the Report entitled â€Å"Attitude of Indian Consumers towards Online Shopping† has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Professor Tejinder Pal University Business School Panjab University Chandigarh ACKNOWLEDGEMENT I avail this opportunity to express my profound sense of sincere and deep gratitude to†¦show more content†¦Both B2C and B2B online shopping are forms of e-commerce. In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a credit/debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels. Online shopping widened the target audience to men and women of the middle class. 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Flow process chart Free Essays

Technical auditors control warranty parts randomly and they evaluate whether the specified warranty procedure is implemented in a correct manner or not, they also control technical equipment used in the service stations. Each technical auditor is responsible for a set of service partners and each set constitutes a region. After each technical audit, the audited parts are collected by a third party logistics company. We will write a custom essay sample on Flow process chart or any similar topic only for you Order Now Of course, It Is necessary to Inform this third party company in advance about the tattling of the vaults as well as the required capacity of the truck assignment. The company states that this problem can be handled considering the following two issues: 1 ) Assignment of service stations to four regions (self-formed regions not the geographical ones): The business volume of After-Sales Services needs to be analyzed and each service station should be assigned to one of the 4 technical auditors while considering the balance of business volumes and auditors constraints. 2) Visits of the technical auditors to the service stations (route planning): Service partners should be visited on a periodical basis according to the business volumes ND some business constraints while maligning the transportation costs. The company urges that issues such as legal requirements, workforce availability, investment and operational costs and any special regional or other requirements of a given service station should be carefully accounted for in the solution effort. Based on this, the problem Is defined as follows: process that focuses on optimization of the audit activities. This system should determine the frequency of visits to service stations and the routes along the visits to ultimate stations in such a way to keep the traveling and personnel costs low while ensuring a high quality service at all stations. Critically evaluate this problem definition and shortly answer the following. A) State the two most important and desirable characteristics of the problem definition. Write a single clear sentence for each to Justify why you think that these are desirable characteristics. Mentioning the following quote â€Å"while ensuring a high quality service at all stations† is a desirable characteristic of the problem definition because it implies that many should not disregard high quality service when meeting other objectives. In the problem when the route planning is mentioned, it is also correlated to keeping the traveling and personnel costs low which is a desirable characteristics of the problem definition because company’s one of the aims is minimizing costs during the operations. B) State the two most important and undesirable characteristics of the problem are undesirable characteristics. We think that while mentioning the frequency of visits to the service stations, over problem definition should regard service stations according to the regions which should be defined with respect to business volumes. In the problem definition there is no information about the third party logistics company, however mentioning capacity of trucks regarding business volumes and informing logistics company about timing of audit technical visits may result in a more accurate problem definition. C) Propose a better problem definition and write at most four sentences to Justify why you think your definition is good. Do not compare your definition with the existing A decision support system should be designed to aid in the decision making process focusing on optimization of the audit activities. This system should determine the frequency of visits to service stations addressed according to business volumes and the routes including along the visits of both technical audit and logistics company to multiple stations in such a way to keep the traveling and personnel costs low while ensuring high quality service and capacity of trucks regarding both business volumes and timing of visits at all stations. Focusing on optimization of audit activities is important because all process is surrounded by audit activities. Addressing service stations according to business volume is necessary in order to determine frequency of visits. When routes including along the visits of both technical audit and logistics company to multiple stations are decided, keeping the traveling and personnel costs low and ensuring high quality service are desirable characteristics of the problem definition. Since not to determine capacity of trucks regarding both business volumes and timing of visits will cause waste in the system. How to cite Flow process chart, Essays